Articles + Updates

I believe we should all share what we can in this world. As part of this, I’ve written about leadership, creativity, and professional development for a number of publications, including Forbes, Entrepreneur, Fast Company, and Insider. Check out my recent articles along with other news updates here.

grand design, digital agency, Taja Dockendorf

How I Completely Transformed My Company's Culture on My Own Terms

Here's how I leveraged the lessons I've learned to build a better company (the one I didn't know I wanted) and leaned into a cultural rebirth on my own terms.


How Micromanaging Your Creative Team Leads to Mediocrity — and Why Leaders Must Learn to Let Go

With too tight of a grip, your creative work will be mediocre at best.
It can be hard to let go of control and let others take the reins. I get it. As a graphic designer turned creative agency founder, I struggled with this myself in the earliest days of my company. I had started my career doing the same work I needed to eventually hand off to my team, so I could expand my focus. And it was hard. But I did it. I had to. Now, for different but equally important reasons, I often tell our branding clients the same thing: You've got to let go.

stay-at-home-dad, digital agency, Taja Dockendorf

The Power of a Stay-at-Home Dad:

How changing our roles and mindset grew my career and helped our family thrive . Sixteen years ago, my husband and I decided to make a big shift for our family.  Peter and I had spent the first seven years of our married life without kids, focused on supporting each other in our separate career goals—his as a classically trained chef and mine as an agency art director and freelancer turned founder of a creative agency. When our son Bear was born, this continued. As we stepped into the joys and struggles of parenthood, we kept pursuing our own careers and supporting each other, working as a team to build and manifest the life we wanted…

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